Thursday, 4th January 2024
The Subaru BRZ has been crowned Australias best-selling sportscar for 2023. The outstanding success of the second-generation BRZ saw a total of 1,573 units delivered, outpacing the competition in the segment to claim the number one sportscar ahead of Ford Mustang, BMW 2 series and Toyota GR86.
The BRZ has captivated sportscar enthusiasts with its exceptional performance, handling, an all-round fun, and unique drivers package. And the BRZ owner community continues to grow with 2023 being a record annual sales volume and marking an impressive 35% increase on the prior year.
Subaru Australias Managing Director, Blair Read, expressed his pride in this achievement, commenting, "We are very proud to have a record number of BRZ owners join the Subaru family in 2023 and enjoy what is a fantastic all-round Sportscar. BRZ being named Australias best-selling sportscar is further recognition of the exceptional value BRZ offers to driving enthusiasts.
As Subaru looks forward to another promising year ahead, the introduction of the all-new BRZ tS in January 2024 hailed as the best-performing BRZ ever is poised to elevate the BRZs legacy further and continue to extend its appeal to a range of driving enthusiasts.
Moreover, Subaru will also introduce its renown EyeSight Driver Assist technology in manual transmission BRZ in 2024, amplifying safety and driver assistance features to complement the cars performance and continue Subaru Corporations pursuit Towards Zero*.
"BRZ continues to enhance its offering and as we prepare for the 2024 line-up, the introduction of the new BRZ tS and EyeSight in manual models underscores our steadfast commitment to innovation, safety and providing first-rate driving experiences," stated Mr. Read.
Pre-orders for 2024 Subaru BRZ are available now via Subaru.com.au or any local Subaru Retailer.
*Subaru Corporation (the Japanese manufacturer of Subaru cars) has publicly stated its aim to reduce the number of fatal accidents in a Subaru vehicle to zero by 2030 as well as the number of fatalities among pedestrians, cyclists and the like as a result of a collision with a Subaru vehicle. For more information on Subaru Corporations CSR initiatives visithttps://www.subaru.co.jp/en/csr/subaru_csr/sixpriority/peace.html.
